Data consulting for whale watching.
Audits, models and dashboards for operators, agencies and institutions. Here you can see what each deliverable looks like.
What we do
From the logbook to a season decision.
Most operators already record a lot: bookings, sightings, surveys. The problem is that this data lives in different places and is never cross-referenced. Our job is to put it in order, analyze it and hand it back in a format that helps decide: when to schedule trips, what to promise customers, where to invest.
We work with each client's data and compare it against Blowline's destination database, so every figure has context.
Trips with a sighting, by month
Share of trips with at least one whale sighted. Typical operator, one season.
Our database
Our own database, built source by source.
Before working with any client's data, we did the groundwork: bringing together, in one place, reliable public information on whale watching worldwide, along with our team's field knowledge. Seasons by species and month, watching rules, protected areas, conservation status and reference prices.
Every data point carries its source and a classification of how it may be used. In total, 542 cited sources, 354 of them official or scientific bodies. It is the baseline we compare each client's data against.
- 85
- destinations in 36 countries
- 820
- monthly species-presence records
- 276
- watching rules across 57 destinations
- 154
- reference prices from 79 operators
Destinations in the database where each species is present
Number of destinations with at least one month of recorded presence. The eight most frequent species.
The database's destinations, mapped
Each dot is a destination; its size shows how many species have monthly data. Hover or tap a dot to see its record.
84 destinations · 36 countries
Services
Three services, designed to build on each other.
Data audit
What data you have, what shape it is in and what is missing to make use of it.
What you get
- An inventory of sources and their quality
- Key findings
- Changes prioritized by impact and effort
The audit gets your data ready for the model
Custom models
To anticipate sighting probability or demand, not just describe them.
What you get
- A model trained on your own data
- Documentation to use it without depending on us
The model feeds the season dashboard
Dashboards and reporting
Ongoing tracking through the season, not a one-off report that is outdated in three months.
What you get
- An up-to-date dashboard with your key indicators
- Periodic reviews with the Blowline team
These services are part of Data Solutions, Blowline's data consulting. Back to Data Solutions
Sample
This is what an audit report looks like.
A short, direct document: summary, data inventory, findings and a list of changes ordered by priority. The sample uses a fictional operator in Baja California Sur.
How we work
A short process, with a deliverable at every step.
Initial call
What you want to know and what data you have, as it is: paper, spreadsheets or your booking system.
Audit
We review the sources and deliver the report with prioritized changes.
Analysis or model
If it makes sense, we build the model or analysis that answers your question.
Follow-up
A dashboard for the season and periodic reviews with us.
The samples in this section use fictional data and say so in every figure. When we publish cases with real data, they will always cite their source.