Blowline Data · Dashboards and reporting Sample document with fictional data

Season dashboard for Ballena Azul Tours

Gray whale season 2025/26 · Bahía Magdalena, Mexico · closed on 30 April

Trips completed: 363
Trips with a sighting: 91%
Average occupancy: 78%
Average revenue per trip: 1.220 USD

1Sightings

Figure 1. Trips with a sighting, by month

Share of trips with at least one sighting. Season average: 91% (329 of 363 trips).

Source: Ballena Azul Tours log. Fictional data.

Month	Trips	With sighting	Share
Dec	42	34	81%
Jan	68	60	88%
Feb	91	87	96%
Mar	104	99	95%
Apr	58	49	84%
Season	363	329	91%

2Species

Figure 2. Sightings by species

Share of the season's 329 sightings.

Fin and humpback sightings match the northbound migration in March and April. Source: operator log. Fictional data.

3Benchmark against similar destinations

Figure 3. Ballena Azul Tours against the reference average

Ballena Azul Tours Average of comparable operators

In a real dashboard, the reference is calculated from aggregated, anonymized data from comparable operators. Here, every figure is fictional.

4Blowline team's reading

The season closes above the previous one on every indicator. The weakest month is April, when the whales start leaving the bay: it is worth cutting trips in the second half of the month and offering a combined experience with other species.

Blowline Data · blowlinewhales.com Ballena Azul Tours is a fictional operator. All figures are illustrative.